Skin Care

Everyone’s Talking About These 40 K-Beauty Trends

Products are selected by our editors, we may earn commission from links on this page.

Products are selected by our editors, we may earn commission from links on this page.

You’ve likely heard all about K-beauty and the incredible trends coming from that world of skincare. But have you dug into those finds? Get set to discover some amazing products that can make your skin look and feel fantastic. Whether you’re a newbie or a skincare pro, these picks are sure to impress. From snail mucin serums to hydrating toners, we’ve got the lowdown on what you need for that coveted glow.

1

Snail Mucin Serum

If snail goo doesn’t scare you, this brilliant snail mucin serum is like a magic potion for your face. With 97.5% snail mucin, it promises to make you look brighter, smoother, and younger. Plus, it’s cruelty-free, so no snails were harmed in the making of your radiant skin. Give it a try and wake up glowing.

2

mixsoon Bean Essence

You’re going to love this brilliant find! The mixsoon Bean Essence is like a magic bean for your face. It makes your skin look plump and super hydrated, especially if you have dry or combo skin. Made from natural ingredients, it’s gentle enough for sensitive skin. If you’re looking for a quick skin pick-me-up, this one’s worth a try.

3

Beauty of Joseon Calming Serum

Who wouldn’t love a great, high-quality serum? The Beauty of Joseon Calming serum is like a chill pill for your face. With green tea and mugwort, it soothes sensitive skin and gives you a healthy, glowing look. Inspired by ancient beauty secrets, this serum is perfect for anyone needing a little skin TLC. Perfect for those who need to calm down their skin and add some glow.

4

PURITO Wonder Releaf Centella Serum

If your skin is throwing tantrums, the PURITO Wonder Releaf Centella serum is like a calming lullaby. It tackles redness, works well for sensitive skin, and keeps your face moisturized without feeling greasy. With a 4.4-star rating from over 1,200 reviews, it’s a solid choice for your skincare routine.

5

I’m From Mugwort Essence 100% Vegan Mugwort Extract

You’re going to fall in love with this product! I’m From Mugwort Essence is like a spa day in a bottle for your face. This vegan and cruelty-free essence soothes irritated skin, reduces redness, and can even be used as a facial mist. Your skin will thank you for the pampering.

6

Pyunkang Yul Deep Cleansing Oil

You’ll get the deepest possible clean with this oil! The Pyunkang Yul deep cleansing oil is like a magic wand for makeup removal. This oil cleanser takes off even the toughest waterproof products while keeping your skin soft and smooth. With natural oils like jojoba and avocado, it’s nourishing and gentle.

7

Pyunkang Yul Black Tea Deep Infusion Toner

If you want to feel like your skin is drinking a fancy cup of tea, the Pyunkang Yul Black Tea toner is your must-have. Packed with Kombucha, peptides, and a blend of hyaluronic acids, this toner helps your skin look youthful and hydrated without causing any irritation. Say goodbye to dullness and hello to plump, firm skin!

8

Dear, Klairs Gentle Black Deep Cleansing Oil

For those looking to make cleansing a spa-like experience, the Dear, Klairs cleansing oil is your new best friend. With natural oils and a formula that’s kind to your skin, this cleanser not only removes makeup and dirt but also controls oil and cleanses pores. Plus, it’s vegan and eco-friendly, so you can feel good about your skincare choices. Get ready to say goodbye to stubborn makeup and hello to fresh, clean skin!

9

Goodal Green Tangerine Vitamin C Eye Patch

If your eyes are looking tired and dull, the Goodal Green Tangerine vitamin C eye patch is here to save the day. In just 5 minutes, these gel patches hydrate and brighten the delicate skin around your eyes, reducing dark circles and puffiness. With a convenient spatula included, application is a breeze. Your eyes will thank you for the quick pick-me-up, leaving you looking refreshed and awake!

10

belif Aqua Bomb SPF 45 Hydrating Sunscreen

You’ve got to have a quality daily sunscreen! The belif Aqua Bomb SPF 45 Hydrating Sunscreen is a dream for anyone who hates the greasy feel of ordinary sunscreens. It’s super hydrating and leaves no white cast, making it ideal for daily wear. With niacinamide and hyaluronic acid, this sunscreen keeps your skin happy and glowing all day. Perfect for all skin types, even if you don’t like the scent, you’ll love the benefits.

11

ANUA Heartleaf 77 Toner Pad

ANUA Heartleaf 77 toner pad is like a spa treatment in a jar. You’ll love them! These pads make your face feel super clean and smooth without being harsh. They even come with tweezers so you don’t have to dig in with your fingers. Perfect for sensitive skin, they calm and exfoliate all at once. Say goodbye to blackheads and hello to a fresh face!

12

belif The True Cream Aqua Bomb

Who wouldn’t want deep, lasting hydration? The belif The True Cream Aqua Bomb is perfect for anyone who wants hydration without the heavy, greasy feel. It’s light, refreshing, and absorbs super quickly, making it perfect for any skin type, even oily. The slight lemony scent and cooling sensation are bonuses. It’s a game-changer for hydration!

13

VT COSMETICS CICA Reedle Shot 100 Microneedling Serum

Believe it or not, you can get that microneedling effect without the actual needles. The VT COSMETICS CICA Reedle Shot is a game-changer if you’re aiming for that coveted ‘glass skin’ look. It’s packed with Centella Asiatica and Hyaluronic Acid, which work together to make your skin smoother and more hydrated. Plus, it’s been a hit worldwide with millions sold. This serum is a must-have in your K-beauty essentials kit.

14

medicube Salmon DNA PDRN Mask

This mask is such a great find! With the medicube Salmon DNA PDRN mask, you can say hello to hydrated, glowing skin. This mask not only works wonders but also has a fun color-changing feature to show it’s doing its job. It’s like giving your face a spa day at home! This is a fantastic addition to your K-beauty essentials.

15

Beauty of Joseon Revive Eye Serum

This Beauty of Joseon Revive eye serum is like a little magic potion for your eyes. With Ginseng and Retinal, it brightens and smoothens the skin around your eyes, making you look more awake and youthful. It’s lightweight and absorbs quickly, so you won’t feel like you’ve got gunk on your face. This is a great pick for your K-beauty essentials.

16

Anua Heartleaf 77% Soothing Toner

You should have a good toner you use daily. And if you’re looking for a toner that calms, refreshes, and purifies your skin then the Anua Heartleaf Toner might just be your new best friend. It’s lightweight, non-drying, and a little goes a long way. This toner has gotten rave reviews for its effectiveness in clearing up skin. Give it a try and see how it works for you!

17

Rice Water Bright Cleansing Foam

Say goodbye to dirt and makeup with the Rice Water cleansing foam! This cleanser lathers up nicely, removes impurities, and keeps your skin moisturized. This brilliant cleansing foam gives your face such a lovely, fresh look. If you don’t have dry skin and can handle a bit of fragrance, this might just be your go-to cleanser.

18

ANUA Heartleaf Pore Cleansing Foam

You’re going to love this cleanser! The ANUA Heartleaf pore cleansing foam is a great choice for those with oily skin looking for a gentle yet effective cleanser. It leaves your skin feeling clean and refreshed without being overly harsh. This is such a great, solid option for keeping your pores clean.

19

Mixsoon Bean Essence

You’re going to love this TikTok find! The Mixsoon Bean Essence is like a magic potion for your face, loved by K-Beauty gurus and celebs alike. It’s gentle yet effective, making your skin smooth and glowing without any irritation. Packed with natural ingredients like fermented bean and Korean pear, it’s a little bottle of skincare goodness.

20

BIODANCE Bio-Collagen Deep Mask

You’ll fall in love with this brilliant mask! The BIODANCE Bio-Collagen deep mask is a hydration hero, making your skin feel plump and refreshed. It tightens pores and boosts elasticity, all while being fragrance-free and non-comedogenic. The incredible, lasting results are worth the find.

21

Seraphic Skincare Exfoliating Mitt

This exfoliating mitt is a dream come true! It’s your ticket to a Korean spa experience at home. It’s fantastic for removing self-tan and managing keratosis pilaris, plus it’s lightweight, fast-drying, and reusable. This glove is a total game-changer for many.

22

NOONI Korean Vegan Lip Oil

This lip oil is a lovely and lightweight find! The NOONI vegan lip oil is a great pick if you’re looking for a lip product that moisturizes and adds a natural tint. It’s available in 13 shades, so you can find the perfect one for you. Plus, it gives your lips a plumped-up look without the sticky mess. For soft, kissable lips, this is worth the buy!

23

Torriden DIVE-IN Hyaluronic Acid Serum

Give your skin the love it deserves! The Torriden’s hyaluronic acid serum is a must-have for those needing a serious hydration boost. This lightweight serum absorbs quickly and leaves your skin feeling plump and soft. Plus, it’s vegan and cruelty-free, so you can feel good about using it. This is a great addition to any skincare routine!

24

I’m From Rice Toner

You’ll fall in love with this brilliant toner! The I’m From Rice toner is a fantastic product for anyone with dry or combination skin. Its deeply hydrating formula leaves your skin feeling soft and looking glowing. Made with high-quality rice extract, it’s perfect for sensitive skin too. This is such a great way to achieve that coveted glass skin look!

25

K-SECRET SEOUL 1988 Retinal Serum

Unlock the secret of youthful skin with the K-SECRET Retinal Serum. It’s a powerhouse blend of Retinal, Black Ginseng, Vitamin C, and peptides that work to smooth out fine lines and wrinkles. This is so gentle on the skin, making it perfect even for sensitive skin types. Plus, it’s fragrance-free and cruelty-free, so you can feel good about using it daily. Say goodbye to uneven texture and hello to a radiant complexion!

26

Pyunkang Yul Calming Moisture Barrier Cream

Boost your skincare routine with this cream. The Pyunkang Yul moisture cream is a game-changer for sensitive skin. It’s lightweight, non-greasy, and packed with natural ingredients like Centella Asiatica and Tea Tree that help soothe and hydrate. Perfect for daily use, it provides a smooth, comfortable feel without the greasiness. This is a great option for anyone looking to keep their skin happy and hydrated.

27

Madagascar Centella Hyalu-Cica Moisture Cream

You’re going to fall in love with this cream! The Madagascar Centella cream is a fantastic addition to any skincare routine. It’s super hydrating without leaving a greasy feel, making it perfect for everyday use. This cream is gentle on sensitive skin and works well with other skincare products. Plus, its travel-friendly size means you can take it with you wherever you go. This is such a solid choice for those looking to keep their skin hydrated and happy.

28

TOSOWOONG Real Collagen Fit Mask

This mask is a dream! From TOSOWOONG, it’s a fantastic addition to any skincare routine. It’s easy to apply and peel off, and it gives your skin a radiant glow that will make you look like you just stepped out of a K-beauty ad. The smooth, hydrated skin it delivers is worth the buy. A great self-care treat to pamper yourself!

29

Beauty of Joseon Ginseng Cleansing Oil

Oil can actually be cleansing! And this Beauty of Joseon Ginseng Cleansing Oil is a winner for those who need an effective makeup remover that leaves your skin feeling soft and clean. Its zesty scent adds a spa-like experience to your cleansing routine. The effectiveness and the soft skin it leaves behind make it a worthy addition to your skincare arsenal.

30

ANUA Heartleaf Pore Control Cleansing Oil

You’re going to love this cleansing oil! The ANUA Heartleaf pore control is a must-have for anyone looking for a gentle yet effective cleanser. It’s great at removing makeup and sunscreen, and it’s kind to sensitive skin. The scent might be a bit strong and it can feel greasy during use, but the fresh, clean feeling it leaves is totally worth it.

31

Haruharu Wonder Black Rice Bakuchiol Eye Cream

Looking for an eye cream that won’t make your eyes cry? This cream is soothing, light, and moisturizing. It even has a natural retinol alternative that won’t irritate your skin. Plus, it’s cruelty-free! Definitely worth a try if you want to pamper your eye area without breaking the bank.

32

COSRX Advanced Snail 96 Mucin Power Essence

Who knew snails could make your skin glow? COSRX Snail Mucin Essence is a game-changer for dry and tired skin. It’s packed with snail secretion filtrate that hydrates and revitalizes without feeling heavy. Don’t worry, no snails were harmed! Give it a try and let your skin shine!

33

Beauty of Joseon Light On Serum Vitamin C Centella

Want to brighten up your skin and tackle those stubborn dark spots? Beauty of Joseon Vitamin C Serum is here to save the day! With a stable Vitamin C derivative, it’s gentle enough for sensitive skin and packed with Centella Asiatica to calm and hydrate. Perfect for adding a touch of radiance to your skincare routine.

34

I’m From Rice Serum

You’ll fall in love with this serum! The I’m From Rice Serum is a gem for those with sensitive skin. It’s fragrance-free, easy to apply, and leaves your skin looking hydrated and glowing. While the bottle might be small and a bit pricey, the results are worth it. The performance of the serum makes it a solid choice for anyone looking to add a bit of glow to their skincare routine.

35

Hanbang Serum Discovery Kit

This serum kit has it all! The Hanbang Serum Discovery Kit is excellent for those who want to experiment with different serums. It’s especially good for sensitive skin and offers a variety of options to find the perfect fit. Plus, it’s a fun way to pamper your skin with some K-beauty goodness.

36

KIMUSE Hydrating Multi Balm Stick

This balm stick is a brilliant find. The KIMUSE Hydrating Multi Balm Stick is a handy little item for anyone needing quick hydration. It’s easy to pop in your purse and works for all skin types. This is such a convenient and effective option for on-the-go moisture.

37

Beauty of Joseon Green Plum AHA BHA Toner

The Beauty of Joseon Green Plum AHA BHA toner is a fantastic addition to your skincare routine. It gently exfoliates and hydrates, thanks to its mix of glycolic and salicylic acids. The green plum extract is a nod to ancient Korean skincare wisdom, adding a touch of tradition to your modern routine. Whether you’re dealing with dry skin or just looking to freshen up, this toner has got you covered.

38

MATKAS Korean Triple Pure Hyaluronic Acid Serum

This serum is so lovely! It’s your go-to for super hydrated, dewy skin. With three types of hyaluronic acid, plus peptides, niacinamide B3, and vitamin B5, it’s like a power smoothie for your face. It’s lightweight and non-sticky, making it perfect for daily use. The hydrated and plump skin it delivers is well worth it.

39

Pyunkang Yul Calming Moisture Serum

Fall in love with this lovely serum! The Pyunkang Yul Calming Moisture Serum is a soothing treat for sensitive skin. With ingredients like Centella Asiatica, tea tree extract, and peptides, it helps calm and hydrate without any irritation. It’s light, refreshing, and absorbs quickly, making it a great addition to any skincare routine. This is such a solid choice for gentle, daily hydration.

40

d’Alba Italian White Truffle First Spray Serum

The d’Alba First Spray Serum is a must-have for anyone looking to keep their skin hydrated and glowing. This all-in-one mist is enriched with premium white truffles and vitamin E, making it a luxurious addition to your skincare routine. Whether you’re looking for a midday pick-me-up or a hydrating layer before moisturizing, this spray serum delivers on its promises. Perfect for those with sensitive skin too!

Anya Rosenberg

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