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Looking to upgrade your beauty routine without splurging? These viral beauty products are going fast during Amazon’s Annual Early Prime Day Sale—and for good reason. From skin-plumping serums to glow-boosting primers and long-wear makeup must-haves, we’ve rounded up the most-loved deals that TikTok and beauty editors can’t stop raving about. Whether you’re restocking your faves or trying something new, now’s the time to snag them before prices shoot back up. Get ready to glow!
NYX Wonder Stick Contour And Highlight
This dual-ended NYX stick helps you define and brighten your features with just a few swipes. The creamy formula blends like a dream for a sculpted, natural finish. A must-have for glowing, photo-ready skin.
L’Oréal Paris 4 in 1 BB Cream
Get that no-makeup makeup look with this multitasking BB cream that primes, hydrates, corrects, and perfects. It delivers a radiant finish while evening out your skin tone. Perfect for effortless, everyday glam.
Maybelline Instant Concealer
Brighten up tired eyes with this viral Maybelline concealer that smooths and covers in seconds. The built-in sponge applicator makes it super easy to use on the go. Say hello to a more refreshed, awake look instantly.
L’Oréal Paris Powder
This ultra-blendable powder offers buildable coverage and a soft, natural finish. It works beautifully alone or over foundation for a polished look. A top pick for flawless, shine-free skin.
Rimmel London Waterproof Eye Definer
Line your eyes with this smooth, long-lasting eyeliner for a bold, smudge-resistant look. The built-in smudger and sharpener make application and touch-ups easy. Perfect for defining your eyes with just the right drama.
Volume Mascara
Give your lashes a bold boost with this crowd-favorite mascara. It adds volume and intensity without clumping, making every blink stand out. Great for taking your everyday look up a notch.
Matte Kohl Eyeliner
Create intense eye looks with this waterproof kohl eyeliner that glides on effortlessly. It’s ideal for tightlining or bold waterline definition. A go-to essential for all-day drama.
Bestidy Wax Beads
Enjoy salon-smooth skin at home with these easy-to-melt wax beads. They grip hair at the root and leave your skin soft and glowing. A favorite for effortless, long-lasting results.
Nair Simple Wax Strips
Nair Simple wax strips for sensitive skin are perfect for those quick touch-ups at home. They’re ready to use right out of the box and are made with natural ingredients, making them gentle on sensitive skin.
Nair Hair Removal Crème
Got coarse hair that just won’t quit? Nair Hair removal crème might be your new best friend. It works in as little as 5 minutes and leaves your skin feeling smooth for longer than shaving. Plus, it smells like grape seed oil.
Beard Shampoo & Conditioner
Keep facial hair fresh and soft with this beard-friendly shampoo and conditioner combo. It cleans, hydrates, and tames in one easy step. Ideal for daily beard care and grooming.
Nair Microwave No Strip Sugar Wax
This Nair sugar wax delivers smooth, lasting results with a sweet scent and reusable formula. Just heat, apply, and peel—no strips required. A fun, spa-like experience from your own bathroom.
Hydrocolloid Blemish Patches
These nearly invisible patches are your secret weapon for clearer skin. Available in multiple sizes, they protect and absorb overnight or throughout the day. A skincare staple for breakouts big or small.
Collagen Mask with Hyaluronic Acid
Drench your skin in hydration with this collagen-rich sheet mask. It helps plump, firm, and restore your glow in one soothing session. Your go-to treat for self-care nights or pre-event prep.
Natural Moisturizing Foot Balm
This rich foot balm deeply hydrates and softens dry, tired feet. Infused with nourishing oils and refreshing botanicals, it leaves your skin feeling smooth and revived. A pampering treat that makes your feet feel fresh and cared for.
Neutrogen Makeup Remover Wipes
These ultra-soft Neutrogena makeup remover wipes gently melt away makeup while leaving your skin calm and refreshed. Ideal for night routines or travel, they provide a quick cleanse with a relaxing scent. A go-to for effortless makeup removal anytime.
Men Soap Bars
This set of artisan soap bars adds a luxurious touch to every shower. With rugged, invigorating scents and skin-loving ingredients, it’s perfect for refreshing and cleansing. A great pick for everyday self-care with bold, clean vibes.
Neutrogena Rapid Wrinkle Repair Cream
This fast-acting cream helps smooth the look of fine lines while giving your skin a firmer, more youthful glow. Enriched with skin-renewing ingredients, it’s ideal for daily use. A must-have for visible results in your skincare routine.
Neutrogena Hydro Boost Face Sheet Mask
Imagine giving your face a refreshing drink of water—that’s the Neutrogena Hydro Boost mask for you. This mask is packed with hyaluronic acid to deeply hydrate and refresh your skin. It’s non-comedogenic and great for all skin types, making it a winner.
Lubriderm Moisturizing Lotion
This lightweight lotion delivers all-day hydration for soft, healthy-looking skin. With added nutrients, it absorbs quickly and leaves skin feeling smooth and balanced. A reliable staple for daily skin nourishment.
Aveeno Moisturizing Lotion
Aveeno skin felief lotion is a lifesaver for anyone dealing with dry, itchy skin. The fast-absorbing formula and cooling menthol will make you feel like you’re being pampered at a spa, without the spa prices. Plus, it’s paraben and dye-free, so it’s kind to your skin.
Neutrogena Rapid Firming Collagen Serum
Neutrogena collagen serum is like a gym session for your face. With its triple action formula, it firms, smooths, and contours your skin, making you look like you just stepped out of a time machine. It’s also allergy-tested and free from mineral oils and dyes, so your skin gets all the love without the irritation.
Batana Oil for Hair
This nutrient-rich hair oil helps promote fuller, healthier-looking strands with every use. A little goes a long way to revive dry areas, including brows and edges. A natural solution for stronger, shinier hair.
Mens Face Moisturizer
This multitasking moisturizer tackles hydration, post-shave care, and signs of aging in one simple step. Fast-absorbing and non-greasy, it’s perfect for streamlined routines. A solid addition to any man’s grooming essentials.
Bio Collagen Mask
These collagen-infused masks offer a quick refresh that plumps and smooths the skin. They provide an at-home spa experience with visible hydration and glow. A rejuvenating treat to pamper your face.
Ingrown Hair Oil
This gentle ingrown hair oil soothes skin and helps reduce the appearance of ingrown hairs and bumps. With a fruity, refreshing scent, it’s a joy to apply post-shave. A favorite for smooth, summer-ready skin.
NYX Fat Oil Slick Click Balm
This glossy balm delivers vibrant color and hydration in one swipe. Infused with nourishing oils, it leaves lips soft, shiny, and full of moisture. A fun and stylish must-have for your beauty kit.
NYX Pro Correcting Concealer
This creamy stick neutralizes discoloration and evens out your skin tone with precision. Infused with skin-loving ingredients, it blends easily for a seamless finish. Perfect for brightening up under-eyes or covering spots on the go.
NYX Serum Concealer –
The NYX Bare With Me serum concealer is fantastic for those who prefer a natural, dewy finish. Its hydrating formula, enriched with tremella mushroom and green tea, keeps your skin looking fresh and healthy.Its lightweight feel and easy application make it a great everyday concealer. Plus, it’s vegan and cruelty-free!
Ice Roller Cold Therapy
This ice roller delivers an instant wake-up call for tired, puffy skin. It helps soothe, tighten, and refresh your face in just a few swipes. A must-have for those early mornings or post-late-night pick-me-ups.
Lancôme Génifique Face Serum
Feel like your face needs a little ‘je ne sais quoi’? Lancôme Génifique ultimate face serum is your new best friend. This high-end serum works wonders on fine lines and wrinkles while giving your skin that lovely glow. A few drops go a long way toward firmer, radiant skin.
Clinique Hydrating Gel Cream
Dry skin got you feeling like a desert? Clinique Moisture Surge 100H is here to quench your skin’s thirst. This lightweight moisturizer is perfect for those with dry or flaky skin, providing long-lasting hydration without any greasy residue. It’s been a favorite for years, and for good reason!
Collagen Peptides Powder
Add a scoop of this collagen blend to your coffee or smoothie for skin, hair, and joint support. It’s tasteless, easy to mix, and fits seamlessly into your wellness routine. A beauty-boosting essential from the inside out.
Sulwhasoo Firming Cream
This silky cream firms and hydrates, making your skin feel supple and smooth. Ideal for dry or sensitive skin, it absorbs quickly without residue. A standout in high-performance skincare.
Caudalie Anti-Aging Cream
Caudalie premier cru anti-aging cream is a luxurious treat for your skin. It’s perfect for sensitive skin, smells lovely, and comes in eco-friendly refillable packaging. While it won’t turn back the clock overnight, consistent use will have you noticing a more hydrated, glowing, and youthful complexion.
MANSCAPED® The Dome Shaver™ PRO Package
This high-performance grooming kit offers a smooth, comfortable shave with a sleek finish. Designed for easy control and efficiency, it includes all your essentials. A grooming upgrade worth every cent.
e.l.f. Micro-Setting Mist
Lock in your makeup all day with this micro-fine mist that also helps protect against blue light. Lightweight, refreshing, and skin-friendly, it’s perfect for long days or nights out. A must in every makeup bag.
CC+ Nude Glow Foundation
The CC+ Nude Glow Foundation by IT Cosmetics is a fantastic all-in-one product that combines a foundation, glow serum, and sun protection. It provides great coverage without feeling heavy and is packed with ingredients that are good for your skin. If you’re looking for a foundation that gives you a natural, healthy glow, this is the one to try!
NYX Primer Serum
If you’re looking for a primer that doesn’t break the bank but makes your skin feel like it’s been to a day spa, the NYX plump primer serum is your go-to. It’s like giving your face a refreshing drink of water, and your makeup will glide on like butter. Plus, it’s vegan and cruelty-free, so you can look fabulous without any guilt.
Illuminating Body Glitter
This body shimmer gives you that sun-kissed, just-back-from-vacation glow in seconds. With nourishing oils and a soft vanilla scent, it’s as moisturizing as it is radiant. A summer beauty must for glowing skin all over.
Dermablend Concealer
This full-coverage concealer instantly hides dark circles, redness, and blemishes with a smooth, matte finish. It stays put for hours without creasing or fading. A reliable go-to for flawless skin confidence.
e.l.f. Liquid Poreless Primer
For those looking to keep their makeup in place all day while enjoying a smooth, poreless finish, e.l.f’s liquid poreless putty primer is a fantastic choice. It’s suitable for all skin types and won’t break the bank, making it a staple in any makeup bag. Plus, it’s vegan and cruelty-free, so you can feel good about your purchase.
e.l.f. Skin Bronzing Drops
Imagine having a sun-kissed glow all year round without the sunburn! e.l.f.’s skin bronzing drops make this dream a reality. These drops can be mixed with your moisturizer or SPF for an all-over radiance, and they’re packed with good-for-your-skin ingredients like Vitamin E.
Clinique Concealer
If you’re tired of looking like a raccoon in the morning, Clinique’s concealer is here to save the day. This concealer provides excellent coverage for dark circles and blemishes, and it comes with a handy sponge for on-the-go touch-ups.
Lip Liner
This peel-off lip stain delivers long-lasting, vibrant color with a soft, natural finish. Enriched with hydrating ingredients, it keeps lips smooth and comfortable all day. A swipe-and-go favorite for kiss-proof color.
Lip Stain Peel Off Masque
This innovative lip stain peels off to reveal bold, transfer-proof color that lasts for hours. Its mess-free formula is perfect for low-maintenance beauty lovers. A fun and functional way to upgrade your lip game.
Seraphic Exfoliating Mitt
This textured mitt buffs away dullness and reveals softer, smoother skin in minutes. It’s ideal for prepping before self-tanning or boosting your body care routine. A spa-level exfoliation tool you can use at home.
Bakuchiol Eye Cream
This gentle eye cream helps hydrate and smooth the delicate under-eye area with naturally soothing ingredients. Lightweight yet effective, it’s perfect for daily use. A must-have for bright, refreshed eyes.
Hanbang Serum Discovery Kit
The Beauty of Joseon Hanbang serum discovery kit is a fun way to test out different serums. Perfect for those with sensitive skin, this kit offers a variety of options to cater to different needs.
Hydrating Rice Serum
This calming serum deeply hydrates and brightens the skin with every drop. Great for sensitive skin, it’s a lightweight layer that feels soothing and fresh. A K-beauty gem for that coveted glass-skin glow.