Hair Care

39 Viral Hair Care Products TikTok Can’t Stop Talking About

Products are selected by our editors, we may earn commission from links on this page.

Products are selected by our editors, we may earn commission from links on this page.

Looking to upgrade your hair care routine? TikTok has become the go-to platform for discovering the latest and greatest in hair products. We’ve rounded up some of the most talked-about items that are making waves online. From nourishing shampoos to innovative styling tools, these products promise to give you the healthy, beautiful hair you’ve always wanted. With new trends constantly emerging, there’s always something fresh to try. Dive in and find your new favorites!

1

Biotin Shampoo and Conditioner Set

The Biotin Shampoo and Conditioner Set by Majestic Pure is a great choice for anyone looking to boost hair health. With powerful ingredients like Rosemary Oil, Castor Seed Oil, Biotin, and Shea Butter, it nourishes and volumizes your hair. It’s gentle enough for everyday use and is sulfate-free, making it a safe option for both men and women. Plus, it’s cruelty-free, so you can feel good about using it. For visibly fuller hair, this set is a fantastic option.

2

Coconut & Fig Hair Mask

The Coco & Eve Like a Virgin Hair Masque is a social media sensation for a reason. This deep conditioner works wonders on dry and damaged hair, leaving it shiny and smooth in just 10 minutes. It’s packed with nourishing ingredients like coconut and fig, and even comes with a free tangle tamer brush. Suitable for all hair types, this mask is a must-have for anyone looking to rejuvenate their locks.

3

One-Step Volumizer and Ionic Hair Dryer

The Revlon One-Step Volumizer and Ionic Hair Dryer is a game-changer for at-home styling. Its advanced Tourmaline Ionic Technology helps reduce frizz and static, leaving your hair looking shiny and healthy. With multiple heat settings and a unique oval design, it offers great flexibility for different hair types and styles. Lightweight and easy to handle, this hot air brush is perfect for achieving salon-quality blowouts at home.

4

Rice Water for Hair

Rice Water for Hair is a great choice for those looking to boost hair thickness and length. Packed with natural ingredients like rice water, rosemary oil, and castor oil, it aims to nourish and strengthen hair. Additionally, the inclusion of biotin and caffeine helps to promote hair growth and improve overall hair health. This versatile product is suitable for both women and men, making it a popular option on TikTok for achieving healthier, fuller hair.

5

Heatless Curling Set

The Heatless Curling Set is a wonderful alternative to traditional curling methods that use heat. This set allows you to create voluminous curls without damaging your hair. It’s easy to use; simply wrap your hair around the rod, secure it with the included scrunchies, and let it set overnight. Suitable for all hair types, this product is perfect for anyone looking to achieve gorgeous curls without the heat.

6

Hair Perfector Repairing Treatment

The Hair Perfector Repairing Treatment is a top-notch choice for anyone dealing with damaged hair. This product is designed to repair and strengthen hair, making it look and feel healthier. It’s easy to use at home, requiring just a simple application to towel-dried hair. Suitable for all hair types, this treatment has become a favorite on TikTok for its ability to restore hair’s natural beauty.

7

Hair Crimper Waver

The TYMO Hair Crimper Waver is perfect for those looking to achieve beautiful beach waves with minimal effort. Its easy clamp design and full-wrap insulation make it user-friendly and safe. With its larger barrel size and fast heating technology, you can create voluminous waves that last all day. This tool is ideal for anyone wanting to elevate their hair game without spending hours styling.

8

Nourishing Restructuring Mask

Fanola’s Nourishing Restructuring Mask is a game-changer for those with dry, damaged, or chemically treated hair. Its nourishing formula with natural ingredients provides deep conditioning and detangling, leaving your hair soft, smooth, and manageable. Ideal for processed and color-treated hair, this mask restores hydration and reduces frizz, making it a must-have for anyone looking to improve their hair’s health and appearance.

9

Hair Loss & Thinning Treatment

Rogaine Men’s Hair Loss & Thinning Treatment is a top choice for those dealing with hereditary hair loss. With 5% minoxidil, it helps improve blood flow to hair follicles, encouraging hair regrowth. This easy-to-use, unscented foam integrates seamlessly into your daily routine, making it convenient for long-term use. For men looking to reclaim their hair, this treatment offers a reliable and effective solution.

10

Keratin Hair Mask

The Keratin Hair Mask is ideal for anyone looking to revive their dry or damaged hair. With its unique blend of hydrolyzed keratin and essential vitamins, it deeply nourishes and restores hair, leaving it soft, shiny, and manageable. Plus, it’s free from harsh chemicals, making it a safe choice for long-term use. If you’re looking for a salon-quality treatment at home, this hair mask is a great option.

11

Pure Silk Pillowcase

The Pure Silk Pillowcase is a luxurious addition to your bedtime routine. Its 100% mulberry silk material ensures a soft and smooth texture, helping to keep your skin moist and preventing wrinkles and hair knotting. The hidden zipper design ensures your pillow stays in place all night. Though it requires special care, the benefits it offers for your hair and skin make it a worthwhile investment.

12

Air Styling & Drying System

The Air Styling & Drying System is perfect for those who love experimenting with different hairstyles. It easily transforms from a powerful hair dryer to an ultra-versatile multi-styler, allowing you to curl, volumize, smooth, and dry your hair with no heat damage. Its multiple attachments cater to various styling needs, making it a great investment for anyone looking to achieve salon-quality results at home.

13

Leave-In Conditioner Spray

The SheaMoisture Manuka Honey & Yogurt Leave-In Conditioner Spray and Hair Mask Set is a fantastic choice for anyone dealing with dry, damaged hair. Its natural ingredients work wonders in repairing and nourishing your hair, leaving it shiny and frizz-free. This product is especially great for those who want to reduce hair breakage significantly. Though a bit on the pricier side, the benefits it provides are well worth the investment.

14

Hair Serum with Argan Oil

The DESIGNME GLOSS.ME Hair Serum with Argan Oil is an excellent addition to your hair care routine if you’re looking to add shine and softness to your hair. This serum fights frizz and strengthens hair strands, making it a must-have for anyone dealing with split ends and breakage. While the price may be a bit higher, the results make it a worthwhile investment for beautiful, manageable hair.

15

Flexy Hair Brush

The Curl Keeper Flexy Hair Brush is a versatile tool for anyone looking to detangle their hair effortlessly. Its flexible bristles make it perfect for use in the shower, and it’s lightweight design adds to its convenience. Suitable for all hair types, this brush is a great investment for maintaining smooth, tangle-free hair. Though it may be a bit pricey, its effectiveness makes it worth considering.

16

MAGIC Curl Cream

The MAGIC Curl Cream is a fantastic choice for those with wavy or curly hair who want to define their curls and reduce frizz. Enriched with Biotin and Argan Oil, it nourishes and hydrates your hair, making it shiny and tangle-free. Plus, it’s paraben-free and cruelty-free, ensuring great care for your hair. If you’re looking for a product that enhances your natural curls, this is the one to try.

17

Extra Hold Hairspray

The Extra Hold Hairspray is perfect for those who need a strong, long-lasting hold to keep their style in place all day. It protects against humidity and frizz, ensuring your hair remains polished. Plus, it leaves no residue or flaking, keeping your hair looking clean and fresh. If you want a reliable hairspray that stands up to the elements, this is a great option.

18

Detox Shampoo

The Detox Shampoo is a must-have for those looking to get rid of product build-up, dirt, and oil. With apple cider vinegar and keratin, it leaves your hair feeling clean and refreshed. This sulfate-free formula is gentle enough for regular use but effective enough to give your hair a fresh start. If you’re in need of a thorough cleanse, this shampoo is a great pick.

19

B-tox Hair Treatment

The B-tox Hair Treatment by I Belli Capelli is a great choice for those looking to rejuvenate their hair. With Brazilian keratin, it deeply hydrates and transforms hair, making it soft, shiny, and frizz-free. This treatment is rich in antioxidants, which boost hair health and straighten it beautifully. Despite the 60-minute application time, the long-lasting anti-frizz effect is worth it. It’s an ideal solution for anyone dealing with damaged or dull hair.

20

Maintenance Conditioner

The Olaplex No. 5 Bond Maintenance Conditioner is a fantastic product for anyone looking to repair and nourish their hair. It works on all hair types, leaving it soft and shiny. Its popularity is evident with 3000 units sold monthly. Although it is on the pricier side, the results are worth it, making it a top pick for maintaining healthy and beautiful hair.

21

Thermal Protector Hair Spray

The Joico Heat Hero Glossing Thermal Protector Hair Spray is perfect for those who frequently use heat styling tools. It provides top-notch protection against thermal damage while adding a glossy sheen to your hair. It also helps fortify strands and lock out pollutants. Although it may feel heavy on fine hair and has a strong scent, its benefits in protecting and enhancing hair make it a must-have.

22

Dream Coat for Curly Hair

The Dream Coat for Curly Hair is a must-try for anyone looking to get those perfect, frizz-free curls. Its weightless formula makes it feel like nothing is on your hair, yet it works wonders on all curl patterns, including color-treated hair. Plus, it’s alcohol-free and cruelty-free. Whether you air dry or use a diffuser, this product will help you achieve soft, bouncy curls that last.

23

Rice Water Shampoo and Conditioner

The Rice Water Shampoo and Conditioner set is a fantastic addition to your hair care routine if you’re looking to strengthen and thicken your hair. With ingredients like Biotin, Caffeine, and Rosemary Oil, this daily use formula works wonders in promoting healthy hair growth. Despite being on the pricier side, the benefits it offers make it worth every penny.

24

Leave-In Sérum

The Leave-In Sérum from Kérastase is a game-changer for anyone dealing with weakened hair prone to falling out. Enriched with Ginger Root and Edelweiss Flower, this serum helps to re-anchor hair follicles and promotes a healthier scalp environment. Though it comes with a higher price tag, its lightweight formula ensures no residue, making your hair stronger and more beautiful with each use.

25

Hair Towel Wrap

The Turbie Twist Microfiber Hair Towel Wrap is a great addition to your hair care routine. Its super absorbent microfiber fabric helps cut down on drying time, making your mornings easier. The twist and loop system ensures it stays in place, and it’s so light you can wear it comfortably while getting ready. If you’re looking for a way to keep your hair smooth and reduce frizz, this towel wrap ticks all the boxes.

26

Damaged hair care

The MOREMO Water Treatment Miracle 10 is a must-have for anyone dealing with damaged hair. This treatment works quickly, leaving your hair soft, shiny, and more manageable. While it is a bit on the pricey side, the results speak for themselves. If you’re looking for an effective solution to bring life back to your hair, this product is worth considering.

27

Thermal Heat Cap

The SISWOW Hair Steamer Cap is perfect for deep conditioning treatments at home. It heats up fast and has adjustable settings to suit your comfort. The cap is wide and deep, ensuring it covers your entire head, making it ideal for different hair types. Plus, its portable size means you can take it with you wherever you go. If you’re serious about hair care, this heat cap is a great tool to have.

28

Perfect hair Day Shampoo

Living Proof’s Perfect hair Day Shampoo is great for anyone looking to give their hair a good clean without stripping it of its natural oils. It adds a lovely shine and helps make your hair feel stronger after just one wash. While it is a bit pricey, the results are worth it. The shampoo is perfect for those who want a gentle yet effective cleanse.

29

Hair Thickening Fibers

SureThik Hair Thickening Fibers are a lifesaver for anyone dealing with thinning hair or bald spots. They blend naturally with your hair and offer reliable coverage, even in wind or rain. Although it might take a bit of practice to get the application just right, the results are impressive. This product is a fantastic choice for anyone looking to boost their hair confidence quickly and easily.

30

Milk Shake Leave in Conditioner

Milk Shake Leave in Conditioner is a fantastic choice for those looking to add extra moisture and manageability to their hair. It makes hair easier to comb, strengthens and moisturizes, and even helps protect your color. While the scent might be a bit too sweet for some, and the bottle design could use a tweak, the benefits far outweigh these minor issues. It’s a must-try for anyone wanting smoother, healthier hair.

31

Treatment Light

Moroccanoil Treatment Light is a gem for anyone with fine or light-colored hair. Infused with antioxidant-rich argan oil and linseed extract, it nourishes and strengthens hair, making it softer and easier to manage. This lightweight formula detangles and absorbs quickly, leaving no greasy residue. Plus, it cuts down blow-drying time and adds a beautiful shine. If you’re looking to control frizz and flyaways while enjoying a delightful scent, this product is worth the investment.

32

Ultra Defining Curl Gel

DevaCurl Ultra Defining Curl Gel is a must-have for those with curly hair. This gel offers a strong hold without leaving your hair feeling crunchy. It enhances the natural shape and body of your curls, adding shine and bounce. The formula minimizes frizz and flyaways, making your curls more manageable. If you’re looking to keep your curls defined and frizz-free, this gel is a great choice.

33

Dry Texturizing Spray

Oribe Dry Texturizing Spray is perfect for those seeking bigger, more glamorous hair. This invisible spray adds impressive volume and sexy texture to your locks. It also serves as a fantastic alternative to dry shampoo by absorbing oil at the roots. Formulated without parabens or sodium chloride, it’s safe for color and keratin-treated hair. If you want to keep your hair looking fresh and voluminous, this spray is a top pick.

34

Dry Lift Hair Balm

AG Care’s Dry Lift Hair Balm is a fantastic option for anyone looking to add volume and texture to their hair without the greasy residue. The volcanic ash and kaolin clay work wonders in absorbing excess oil and buildup. Its non-sticky formula ensures that your hair stays light and manageable throughout the day. Plus, it’s vegan and cruelty-free, making it a great choice for eco-conscious consumers. Overall, it’s a versatile product that caters to various hair types.

35

Hair Thickening System

Nioxin’s Hair Thickening System is a reliable solution for those experiencing hair thinning. This system not only strengthens and protects each strand but also leaves your hair looking fuller and shinier. With numerous awards backing its effectiveness, you can trust this product to deliver consistent results. Though it might be a bit pricey and require a multi-step process, the end result is well worth it for those seeking significant hair improvement.

36

High Shine Oil

Olaplex No. 7 Bonding Oil is a must-have for anyone looking to enhance their hair’s shine and smoothness. This lightweight oil works wonders in controlling frizz and fly-aways, all while providing essential UV and heat protection. It’s versatile enough to be used on both wet and dry hair, making it a go-to for daily hair care. While the bottle is small and the price a bit steep, the results speak for themselves.

37

Rich Deep Nutrition Mask

The Kérastase Nutritive Masquintense Riche Hair Mask is perfect for those with medium to thick dry hair looking for intense hydration. It deeply nourishes and softens hair, reducing frizz and adding moisture from root to tip. With niacinamide in its formula, this mask offers added benefits for healthier hair. Though it might be on the pricier side, the results it delivers make it worth the investment.

38

Flat Iron Straightener

The L’ANGE HAIR Le Duo 360° & Le Duo Grande 360° Airflow Styler is a versatile tool that allows you to create both sleek, straight hair and beautiful curls. The floating titanium plates ensure even heat distribution and prevent snagging, while the adjustable temperature settings cater to all hair types. Although it may take some time to get used to the built-in clip and the price might be higher, its versatility and performance make it a great investment.

39

Coconut Curling Cream

The Cantu Shea Butter for Natural Hair Coconut Curling Cream is a fantastic choice for those looking to define their curls while keeping them moisturized and strong. Made with pure Shea butter, this cream nourishes your hair without weighing it down. While it might not be suitable for all curl types and some might find the scent strong, its ability to enhance and define curls makes it a popular choice.

Muhammad

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